Yet another edition of ProWine Mumbai concluded recently amid much fanfare. Now in its fifth edition, the show has grown from a promising trade fair to a barometer of India’s beverage culture—measuring its increasing potential over the years. Jointly organized by Messe Düsseldorf India Pvt. Ltd. and All Things Nice , this year’s event drew 5,485 trade visitors and 213 exhibitors from 21 countries, underscoring a market that is not merely expanding, but evolving with intent. The growth was there to see on ground for all.
A Global Stage, Local Conversations
Country pavilions from Australia, France, Germany, Ireland, Italy, Japan, Moldova, Switzerland, the UK and the US offered a cross-section of classical and emerging beverage cultures. Yet, the most interesting conversations often unfolded at the intersections—where Japanese sake met Indian hospitality philosophy, where Italian growers spoke of climate adaptation and where local craft spirits held ground beside established global portfolios. New players at the fair like Israel, pitched their wines fervently to an increasingly receptive audience.
If previous editions focused on introducing India to the world, 2025 felt like a step toward exchange—a two-way curiosity rooted in equal footing.
The 5th edition of ProWine Mumbai has been nothing short of phenomenal. The scale and the diversity of the event coupled with the infectious energy of the exhibition floor underscore one clear fact: The Indian wine and spirits market is in a period of explosive growth.
– Ajay Kumar Gulati, General Manager – Messe Düsseldorf India
Programming that Reflected Real-Time Industry Thinking
The educational programming was sharper this year. Masterclasses were filled to capacity, with seasoned experts from the industry spotlighting different genres of beverages in their full glory. There were also stimulating panel discussions that addressed the most relevant topics of the beverage industry: from terroir, sustainability, to the economics of wine programs, and more.
A notable addition this year was ProWine Zero, a curated showcase of low- and no-alcohol beverages. Rather than novelty placement, the segment received thoughtful positioning—signalling that ProWine views the zero-proof category not as a passing fad, but as a remarkable shift in lifestyle choices among urban consumers.
My Dual Role at Prowine Mumbai 2025
Like the previous year, this blog was the official media partner at Prowine Mumbai. However this time, I also participated as an exhibitor under Sake Club India, to present a curated selection of sake, awamori, Japanese whisky, Japanese gin and liqueurs. The dual role widened my ambit of interactions on both sides of the counter. It afforded me to observe the broader industry dialogues while also directly engaging with the trade’s evolving curiosity.
Also read: Japanese Drinks Meet Mumbai: Reflections from ProWine Mumbai 2025
A Market Coming of its Own
What differentiated ProWine Mumbai 2025 from previous editions was a certain quiet confidence. Exhibitors were not merely attempting to fit in to perceived European or global wine narratives. Nor were Indian trade visitors overly anchoring their validation in external geographies. Instead, what emerged was a distinctly Indian sense of beverage culture—informed by global references but responsive to local palate, climate, dining style, and hospitality ethos.
Looking Ahead
ProWine Mumbai returns in November 2026, and the questions that will carry forward are meaningful ones: How will sustainability integrate into sourcing and list-building at scale? How will training structures evolve to bridge international beverage knowledge with Indian hospitality reality? How will emerging categories—particularly alternatives, hybrids, and rediscovered heritage spirits—shape future menus?
India’s beverage landscape is changing rapidly, and ProWine Mumbai has become the pulse of that evolution.
– Nikhil Agarwal, Founder & CEO, All Things Nice
If this edition offered one overarching narrative, it is that of the Indian beverage market moving with deliberation, not haste. It knows what it wants to become. And it is already on the way there.
