Yet another edition of ProWine Mumbai concluded recently amid much fanfare. Now in its fifth edition, the show has grown from a promising trade fair to a barometer of India’s beverage culture—measuring its increasing potential over the years. Jointly organized
wine and spirit fairs
India ranks among the largest alcoholic beverage markets globally, with distilled spirits accounting for over 92% of its total consumption. Niche segments like wine and sake represent less than 3% of the overall market, yet their impact is far from