After having been postponed twice, the Austrian wine fair VieVinum, will take place a few days from now- from 21 to 23 May 2022. The fair, which showcases Austrian wines in their full glory is particularly upbeat this year thanks to the exceptional 2021 vintage witnessed in Austria.
Last year blessed us with mature, crystal-clear wines from perfect grapes, and in generous quantities! Thanks to the fine, typically Austrian 2020 vintage and the world-class 2019 wines, our winegrowers have even more aces up their sleeves to impress visitors at the trade fair.
Chris Yorke, CEO of Austrian WineAccording to the Austrian Wine Marketing Board (AWMB) – the apex body of Austrian wine, the timing of VieVinum 2022 couldn’t be better for presenting these exceptional wines to a large international audience at Austria’s largest wine trade fair. Austrian Wine is inviting around 900 experts from more than 50 different countries to Vienna for the occasion. “VieVinum is eagerly awaited by our international partners!” added Yorke. “The trade fair is a key fixture in their calendars and gives them an opportunity to talk to our winegrowers in person once more.”
A complete event package for International guests
Besides some 500 exhibitors and a comprehensive COVID-19 hygiene concept put in place by the organiser, M.A.C. Hoffmann, guests can also look forward to a complete event package put together by Austrian Wine. The package kicks off in advance of the fair dates with a convivial evening get-together at a Heurige (wine tavern) on 19 May 22 (Thursday), followed by a seated flight tasting on 20 May 22 (Friday), where 90 “international heroes” – top-quality Austrian wines that have won the highest awards from international media – can be tasted.
Austrian Wine will also be listing all of the supporting events put on by the wine-growing regions and associations in a special online city guide so that those who are interested can get a clear overview.
Last but not least, Niederösterreich (Lower Austria), Burgenland and Steiermark (Styria) are also organising wine tours to their wine-growing regions immediately after the VieVinum, an offer which is being well-received by Austrian Wine’s international guests.
©VieVinum/Christine Miess
A central platform for the Internationalisation of Austrian Wines
The aim of the whole experience, both within the framework of the trade fair and beyond, is to further drive the international market’s affinity for Austrian wine. VieVinum has been the central platform for the internationalisation of Austrian wine since 1998 – a long-term project that is increasingly bearing fruit, as the export figures for 2021 demonstrate. Generating €216.8 million in 2021, exports exceeded the €200 million mark for the first time in history, and the €29.5 million year-on-year increase was the highest value growth ever. The success of the VieVinum 2022 will undoubtedly give the dynamic export market a further boost.
(Adapted from a Press Release by the Austrian Wine Marketing Board).
