Insights

India ranks among the largest alcoholic beverage markets globally, with distilled spirits accounting for over 92% of its total consumption. Niche segments like wine and sake represent less than 3% of the overall market, yet their impact is far from insignificant, going by the sheer market size of the country. A bustling stall at Prowine Mumbai But India also has tightly regulated market that includes some of the world’s most complex licensing procedures and high tariffs. This often makes it daunting for producers to approach the market to introduce their products. A ray of hope has emerged in the form