India Drinks Retail Awards (IDRA) has made a striking debut as the newest entrant on India’s alcoholic beverages (alcobev) landscape. In a sector where over 80% of alcohol sales take place through retail, the time was ripe for an initiative that recognises the unsung heroes of the trade—our retailers. That moment arrived on April 29, 2025, when the inaugural IDRA took centre stage at Le Méridien, Gurgaon, celebrating 100 of the country’s most outstanding alcohol retail outlets. What is IDRA? IDRA is a pioneering initiative from the creators of 30BestBarsIndia and the What India is Drinking Report, helmed by two distinguished figures of
