Bill Hardy

It was the ‘first ball’ of the ‘second over’ by Glenn McGrath. Quite expectedly, the ‘line and length’ was consistent, coherent with his reputation of being one of the greatest bowlers of cricketing history.

Before you wonder why I am  talking cricket in a wine blog, let me put things in perspective. With Glenn McGrath donning the Hardys attire frequently in his role as brand ambassador, similies like these are bound to arise. The ‘second over’ in the present context was the official launch of William Hardy Range (WHR) of wines in India, the first one being when McGrath arrived last year to launch the “Art of Cricket” collection reported earlier in this space. On a three city tour to Chennai, Delhi and Kolkata, McGrath wowed wine lovers of all hues, whether cricket fans or not. I found my privileged place in the Delhi edition courstey Prarrthona Pal Chowdhury, the mercurial General Manager – International Brands & Trade Marketing Sula Vineyards, the import partner of Hardys in India.

The William Hardy Range

The launch of WHR in India was impending ever since William (Bill) Hardy himself came visiting the country in the autumn of 2015 to introduce his eponymous label in person. The collection, which is in line with Hardys precedence of honouring its generational icons with dedicated labels was initially launched in 2012, the year the brand completed 160 years and when Bill, a fifth generation family member, completed 40 years of dedicated service to the business.

During Bill’s visit, I also had the opportunity to interact one-on-one with him, and  get first hand knowledge on WHR wines, along with tasting these wines (notes given towards the end of this post) . Those interested, please read about my personal rendezvous with Bill Hardy in details here.

About the Range

In summary, the WHR comprises of single varietal- single region wines, intended to grow with the years to match the stature of their prestige wines like the Eileen Hardy (named after Bill’s grandmother) range. Two wines- a Chardonnay from the Limestone Coast and a Shiraz from McLaren Vale, form this range. The wines conform to Hardys  philosophy of blending between different vineyards to get the best out of  various terroirs. Hardys Chief Winemaker  Paul Lapsley has blended cuvées from prestigious cool as well as warm climate parcels in order to come up with wines that deliver great depth and intensity of flavour.”

The Launch Event

The arrival of WHR wines in India was formally announced at a  dinner, jointly organized by  Sula wines, ITC Maurya and Delhi Wine Club. Ottimo Cucina Italiana- an Italian speciality restaurant situated on the 18thfloor of the hotel offered a panoramic view of Delhi, even as the guests reveled  interacting with McGrath-  a revered icon of cricket playing nations like India.  Wines from Hardys “Stamp” and “Art of Cricket” collection were served during the evening, since the WHR wines are currently in the final stages of reaching the Indian market after meeting the regulatory requirements. A vast range of fine Italian food comprising of pastas, grills, charcuterie, cheeses and breads kept the wines in good company.

Ann Marie-Sharp, representative from Accolade Wines, the umbrella organization for Hardys, told me that after Bill’s visit last year, they pragmatically studied the Indian market and felt that the time was just ripe to introduce the WHR wines. She further  informed that these wines take Hardys offering in India a notch higher than their already available range with the  retail price of each of these wines ex Delhi, being ₹ 2500.00. Excise being a state subject in India, the wines are priced lesser in Chennai (₹ 970.00) and Kolkata (₹ 1900.00). So Chennai wine lovers have one more reason to be happy other than  McGrath’s association with the MRF Pace Academy in the city.

The wines will also be available in other major cities including Mumbai and Bangalore.

 William Hardy Chardonnay

The grapes for this wine have been sourced from the famous Limestone Coast region. The cool coastal climate allows the grapes to naturally ripen slowly and thereby intensify the flavours.WH Chardonnay is full bodied,with citrus and stone fruit flavours, notably peaches. Subtle oak highlights give it an extra character. A good match with pasta and creamy dishes.

William Hardy Shiraz

Made with grapes from McLaren Vale, Clare Valley & Frankland River- the best growing regions for Shiraz,  this  deep ruby coloured wine has a vibrant nose of blackberry, plum and cinnamon. The palate is intense and lush with soft velvety tannins and a long finish. The wine will work well with tandoori and other robust Indian preparations like chicken tikka, mah ki dal- tandoori roti (slow cooked black lentils with butter stirred in, accompanied by clay oven flat bread) and likewise.

If you have had more than a fleeting encounter with Australian wines, chances are that  you would not have been untouched by the Hardys name. Adjudged the seventh most powerful wine brand in the world according to “The Power 100 report 2015” by Intangible Business, Hardys is Australia’s biggest wine producer identified largely with  easy drinking and affordable wines. But there’s more to Hardys than just approachable wines. It has a vast repertoire that honours their founding fathers as also the terroirs from where their wines originate. And I had a priceless opportunity to converse about these wines with none other than William (Bill) Hardy who was on his second all time  visit to India towards the end of August 2015.

Bill, a fifth generation member of this wine family arrived as Hardys Brand Ambassador to launch his eponymous “William Hardy Collection”- a range that honours his contribution towards the family business. The meeting was at the initiative of  Prarrthona Pal Chowdhury- the livewire Head Marketing, Brandy Project and International Brands at  Sula wines- Hardys importers in India.

The interview took place immediately after a wine masterclass by Bill Hardy at ITC Maurya- a premier property of the ITC conglomerate of India. We promptly took our seats within the same precincts for this stimulating conversation:

Me: Welcome to India Mr Hardy and congratulations on the launch of the William Hardy collection.

Bill Hardy (BH): Thank you! It is indeed my pleasure being here to introduce the new label here with all humility.

Me:  Hardys winemaking philosophy is generally recognized as being centered towards blending cuvées from your vineyards in different regions, does that mean that emphasis on terroir takes a back seat for you ?

BH : Not entirely ! Though our easy drinking daily wines may be inclined towards blending for the sake of a consistent wine style,  we also have certain wines that bring out respective regions quite emphatically. A classic example would be one of our top wines- the HRB (Heritage Reserve Bin) which includes cuvées from two to three distinct regions. I remember James Halliday (Australian wine writer and critic) tasting these wines for the first time and saying “I can see the exact terroirs associated with this wine!” I consider myself a champion of blending and believe that this is one of the greatest skills a winemaker can have. It often happens that once a winemaker is through with making some great wines from individual parcels, he sits back and asks himself ‘this is nice, but can I make something even better by putting some of these wines together ?’ And there comes the art of blending into play. There is a beautiful quote by Hugh Johnson-  “Dom Perignon was the first deliberate  blender. Also the first perfectionist”.

Me : With relevance to the Indian market, do you see competition coming the Aussie wines’ way in the event of the proposed Free Trade Agreement  between India and the European Union (EU) that is likely to soften trade barriers on wine from EU.

BH : Firstly I am positive that if any such agreement favourable to the wine trade is worked out, it will not be implemented selectively by the Indian government for different trading zones. But if it happens otherwise and if the same level of duty cuts are affected on high value as well as daily drinking wines from EU then it would indeed be serious competition to Aussie wines, as Australia is the biggest volume exporter of wine to India.

Me : The Hardys portfolio has a vast range of wines. How does a consumer differentiate between similar varietal blends across these ranges ? For example, how does one differentiate between Eileen Hardy Shiraz (named after Bill’s grandmother) from the now launched William Hardy Shiraz ?

BH : We have consistently made an effort towards educating the consumer on our different wines. I am quite proud of having elaborated on these wines through personal writings on the philosophy, style and characteristics of each wine. I also love to present our wines to people, highlighting the USPs of each range so that they understand as to why they should be paying more for a particular wine vis-à-vis a lower priced one.
Coming to your specific query, the essential difference between the Eileen Hardy Shiraz and the William Hardy Shiraz is that while Eileen Hardy range is an example of the very best of wines we make, William Hardy range is a more commercial wine. Both these wines are single varietal single region wines with Eileen Hardy Shiraz being produced from 2-3 selected vineyards in McLaren Vale. Compared to this, William Hardy Shiraz currently comes from vineyards in Langhorne Creek with subsequent plan to shift the sourcing for this range to McLaren Vale as well. In terms of ageing potential, while Eileen Hardy Shiraz comes from  vines upto 110 years old and has an ageing potential between 12-15 years, William Hardy Shiraz  can currently be aged upto 5-7 years. In short you can say that while Eileen Hardy is our Prestige range, William Hardy range is growing to be one.

(Prarrthona signals me to  hurry-up as Bill has to leave for the next engagement- a dinner featuring the William Hardy Collection where I am also invited).

Me : How does your marketing plan look like in India ? Specially with reference to another competing Aussie brand Jacob’s Creek  that seems to have an ostensible advantage of leveraging on the Spirits brands in the Pernod Ricard portfolio .

BH : I do agree that Pernod Ricard have managed their marketing well through well placed sports sponsorships and  leveraging their Spirits brands for wine promotion. At Hardys our focus is on spending our dollars on opening and sharing wine bottles rather than spending big time on advertisments. As for sponsorships and endorsements, we may have faltered earlier by spreading ourselves too thin, but in the present day we are very much  focussed on the subject. A good example of this is the recent launch of the Art of Cricket collection with Glenn McGrath as the brand ambassador, which has magnified awareness of our brand amongst the target consumer.

Me : A last question on the personal front. Since you are here with Mrs Hardy, are you visiting the Taj Mahal ?

BH : Certainly ! As a matter of fact we are doing a tour of the “golden triangle” (Delhi-Agra-Jaipur) starting tomorrow. We have been looking forward to it.

* This interview was published as a narrative in vino india.

“Masterclass” is a term we often come across in today’s wine world. It essentially denotes a deep dive familiarization with target wines, fringing on technicalities. It is also an often misused term , with innumerable instances of generic wine tastings being passed off  as “masterclasses”. But when a winemaker himself conducts such a class, its raison d’être  surpasses the realm of definitions, as was the case when William (Bill) Hardy- the fifth generation helmsman of Australia’s biggest winemaker Hardys Wines conducted a series of masterclasses in Delhi/Mumbai. Spread over two days, these masterclasses were meant primarily for the hospitality trade and selected wine media. I had the privilege of attending the one in New Delhi  at hotel ITC Maurya in the closing days of Aug 15.

Hardys has been in India since the year 2003 through their importer Sula Selections. Then why this masterclass now? Bill Hardy told me that given the positive sentiment about India as an emerging wine consuming nation, efforts to “train the trainer” are considered to be in good stead. These efforts are also necessary to  consolidate Australia’s enviable position as the largest wine exporter to India in terms of volume. According to him, the Indian wine market has been showing admirable maturity over the years and it is a must for such an emerging market to have professionals who can present a particular wine to the consumer in the right earnest.

The wines for the masterclass were from Hardys Stamp collection. Bill brought out that this range was inspired by their founder Thomas Hardy’s vision of popularizing Australian wines in the world. He highlighted that the majority of grapes for this collection are from warm, inland river regions, producing wines that are full flavoured, fruit forward and smooth- a character  preferred in everyday drinking wines.

The Delhi masterclass commenced with Bill familiarizing the audience with Australian wine producing regions and how these could be mapped to entire Europe in terms of vineyard area. He highlighted the typical characteristics of each of these regions, explaining step by step the production philosophy behind each of his presented wines, including their probable Indian food matches. The session progressed with the wines served as under:

Hardys Pinot Noir Chardonnay NV

Made from two of the Champagne grapes, this wine is a straightforward sparkling with yeasty, citrusy  and tropical fruit aromas. A refreshing spritzy palate makes it a good ‘evening starter’. Bill said that they employ both traditional and charmat methods in their sparkling wine production and this particular wine has been elaborated by using the charmat method, keeping in line with its affordability aspect.

Hardys Riesling Gewürztraminer 2014

A  popular wine in Asia, Bill informed that their Riesling-Gewürztraminer also sells well in Canada and British Columbia presumably due to a large migrant Asian population. The wine, with its honeyed, tropical fruits, and off dry (residual sugar 15 g/l) character is quite well suited to Asian cuisine. It’s lingering finish completes its profile as a gourmet wine. In addition Bill highlighted a subtle petillance (fizz) in the wine which is purposefully crafted to give it an extra refreshing character.The wine was indeed very pleasing and I thought of a shaslik of cottage cheese, pineapple, onion and bell peppers as its ideal food accompaniment.

Hardys Chardonnay Semillon 2014

A deep lemon, light bodied wine with a creamy palate and a discernibly oaky character. Bill educated us that for the Stamp range, they use an innovative and cost effective method of oaking called “plank in tank” wherein oak planks with sawed off edges are dropped into wine tanks for better surface area (six sides as opposed to four) contact. This method enables faster oaking at a relatively lower cost, which is very important for keeping the affordability aspect of the range intact. In addition, this wine is oxygenated using medical grade oxygen to impart oxidative complexity. The result is a fairly complex wine affordable as a regular indulgence.

Hardys Cabernet Sauvignon- Merlot 2014

Bill Hardy is the first Aussie winemaker to be trained in Bordeaux, that too under the famous French oenologist Émile Peynaud. His affinity to the “Bordeaux style” can be noted in this essentially Bordeaux blend with good structure as well as an intense but restrained fruity character. Bill informed that this wine is also oaked “plank in tank” for 3 months in Burgundian oak that has loose grains that promote faster ageing.

Hardys Shiraz-Cabernet Sauvignon 2014

Shiraz- Cabernet Sauvignon blend is by far the most popular red wine blend in Asia Pacific region owing to its affinity to spicy cuisine. Aussie Shiraz  is  well known for its ripe and full bodied flavours. Bill explained that in this blend, around 30% Cabernet Sauvignon is added to  the remaining 70 % Shiraz in to balance out the voluptuousness of the wine. The result is a savoury wine well suited to rich Asian cuisine.

The masterclass concluded with young interns as well as seasoned professionals satisfying their queries from an immensely approachable Bill.

After all you don’t  come across Masters so often! Do you?