Wine dinners were probably one of the biggest casualties of the Covid era in the social context. Fortunately, the pandemic is well past us with the green shoots of social life already emerging . In India, where the consumption of wine remains significantly low as compared to distilled spirits, consumer engagements like wine dinners are highly relevant to the context. Such engagements offer a great opportunity for brand advocates to interact with the trade, consumers and media alike, in order to effectively spread their brand’s word. A sweeping view of a dinner with Piccini wines at Shangrila-Eros New Delhi Recently,
